ENGLISH for MARKETING
For students working, studying, or preparing for a marketing course, this 12-week English-language preparation program introduces concepts and terminology essential for understanding marketing principles. It takes a step-by-step approach through all areas of marketing goods and services.
Sample areas of study include:
Marketing
- what is marketing
- marketing & sales
- market structure
- market segmentation
- market research
- market testing
Presenting
- exploiting visuals
- using your voice
- basic techniques
- key language
- handling questions
- exploring MS PowerPoint
